Worldwide Smartwatch Forecast, 2023–2027: CY 2Q23
This IDC study discusses the forecast for the worldwide smartwatch market for 2023–2027."While we have maintained our overall upward trajectory for the worldwide smartwatch market, growth in the coming years will be slower compared to years past," says Ramon T. Llamas, research director for IDC's Wearables program. "This speaks to two key trends: first, this reflects macroeconomic challenges in the short term, including decline and recovery; and slower growth points to the slow but sure steps towards smartwatch saturation in the years to come. As the market transitions from connecting new users to replacement opportunities for returning users, brands would do well to guard their user bases with sticky experiences and ecosystems and to pry away seasoned users."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Smartwatch Forecast by Operating System
- Smartwatch Cellular Connectivity Forecast
- Smartwatch Forecast by Region
- Smartwatch Forecast by Segment
- Market Context
- Drivers and Inhibitors
- Drivers
- Iteration Beyond First- and Second-Generation Devices
- Entrance of More Vendors and Devices
- Introduction of New Silicon Solutions
- Inhibitors
- Lukewarm Reception Within the Mass Market
- Exodus of Smartwatch Vendors
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Primary Data Sources
- Secondary Sources
- IDC's Worldwide Quarterly Wearable Device Tracker
- Related Research
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