This IDC study presents the updated five-year forecast for smartphone shipments worldwide by operating system. The smartphone market will reach 1.20 billion units shipped in 2024, up 2.8% from the 1.16 billion units shipped in 2023. From there, shipments will hit 1.30 billion units in 2028, the final year of our forecast period, resulting in a CAGR of 2.3%."The strong performance in the smartphone market in the fourth quarter has brought a renewed sense of optimism to our forecast and bodes well for 2024," said Anthony Scarsella, research director, IDC's Worldwide Mobile Device Trackers. "With two consecutive years of nearly 3.0% growth headed our way, the dependence on the smartphone as a necessary device remains prevalent across all regions and markets, both developed and emerging. Moreover, the arrival of new AI capabilities, new potential form factors and, more importantly, affordable 5G models will hopefully bring unit volumes past the pre-pandemic level of 2019 sooner than later."
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IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Evaluate the Cost of AI
Market Forecast
Forecast by Operating System
Android
iOS
Forecast Comparison: Smartphones Versus Feature Phones