Worldwide Sales Readiness Software Market Shares, 2022: Organizations Prioritize Sales Preparedness
This IDC study contains vendor shares for the sales readiness software market for 2021–2022. It includes commentary on the growth of the market and emerging trends and provides actionable advice for technology suppliers."The sales readiness software market grew steadily at 24.6% in 2022," says Michelle Morgan, research manager for Sales Force Performance and Productivity at IDC. "Growth can be attributed to a variety of factors — addressing the consequences of employee churn and ensuring reps have the knowledge and tools they need to effectively sell being the most prevalent — and will continue into 2023 as B2B tech sales continue to be impacted by economic uncertainty."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Sales Readiness Market by Subsegment
- Sales Intelligence
- Sales Training and Development
- Sales Enablement
- Who Shaped the Year
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
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