Worldwide Sales Readiness Software Forecast, 2023–2027: The Need for Efficient Sales Training and Enablement Continues to Drive Market Growth
This IDC study provides the worldwide forecast for the sales readiness software market"There is a substantial amount of functional overlap between the solutions that make up the sales readiness software market," says Michelle Morgan, research manager for Sales Force Productivity and Performance at IDC. "This convergence of features and functionality will accelerate throughout the forecast period, creating a competitive landscape that will focus less on product differentiation and more on go-to-market strategies."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Sales Staff Churn
- Competition for Buyer Attention
- Inhibitors
- Consolidation and Convergence
- Inflation and Recession
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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