Worldwide Sales Force Productivity and Performance Software Forecast, 2024–2028
This IDC study presents a five-year forecast for the worldwide sales force productivity and performance software market. "The need for solutions that streamline sales processes, boost seller productivity, and increase customer retention has propelled the sales force productivity and performance software market into an over $18 billion business," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "The innovation that AI will bring to this market will continue to revolutionize the way we think about B2B selling."
Please Note: Extended description available upon request.
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
The Need for Staff Upskilling
Data-Driven Decision-Making
Inhibitors
The Move to Self-Service
Geopolitical Volatility
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research
Research Assistance
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