Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology

Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology

This IDC study examines the worldwide sales force productivity and management software market for the 2021 calendar year."2021 was an even stronger year of growth for the sales force productivity and management software market than 2020, demonstrating the demand for solutions, which allow sales organizations to shift to a digital-first, hybrid sales model, continues," says Michelle Morgan, research manager for Sales Technology Applications at IDC. "The flip side of this is that the market is quickly becoming saturated with tools that have overlapping product functionality. As we move into 2022 and beyond, there will be an inevitable culling and consolidation of these solutions, requiring providers to broaden the depth and breadth of their offerings."

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