Worldwide Sales Engagement Software Market Shares, 2021: Steady Investment and Acquisition Activity Underscore Continued Demand for Engagement Solutions
This IDC study contains vendor shares for the sales engagement software market for 2020–2021. It includes commentary on growth of the market and provides actionable advice for technology suppliers. "The benefit of a growing self-service market is that buyers already have intent. They've likely done their research and have identified obstacles," says Michelle Morgan, research manager for Sales Technology Applications at IDC. "A capable sales engagement solution makes it easy for sales reps to identify these buyers, engage them via their preferred channel, and utilize strategic content to help them facilitate their buyer's journey."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
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