Worldwide Sales Enablement Software Forecast, 2022–2026
This IDC study presents a forecast of the sales enablement software market for the years 2022–2026. Additional analysis includes the key drivers and inhibitors of sales enablement software markets as well as public cloud and on-premises/other software deployment segmentation."The past two years have shown that sales enablement solutions are now table stakes for organizations looking to compete in the modern selling environment," says Michelle Morgan, research manager, Sales Technology at IDC. "Forward-looking companies are now focused on how to make the most of the enablement solutions they currently have and understand how to support the increasingly sophisticated technology that will be needed to support the evolution of sales enablement."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Sales Tech Stack Consolidation
- Increased Need for Coaching and Training Solutions
- A Greater Focus on Value Selling
- Inhibitors
- DIY Solutions
- The Emergence of Revenue Enablement
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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