Worldwide Sales Acceleration Software Forecast, 2023–2027

Worldwide Sales Acceleration Software Forecast, 2023–2027

This IDC study provides a sizing of the sales acceleration software market in 2022 and a 2023–2027 forecast for this market. Historical and forecast revenue data is shown for the total worldwide market and by geographic region broken out by deployment method. It includes commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. Highlights of this document include: On-premises solutions continue to be phased out. In 2022, only 17% of sales acceleration software was deployed on premises. IDC believes this percentage will continue to shrink, accounting for only 8% of total market share in 2027.Sales acceleration solutions are highly concentrated in North America, making up about 63% of worldwide market share in 2022. However, as more vendors expand their geographical coverage to meet a growing demand for sales acceleration software globally, North America's total share will decrease. IDC estimates that North America will account for about 57% of total global share of the sales acceleration market by 2027.Interest in sales acceleration solutions in APJ is increasing. Over the next five years, APJ's total share of the sales acceleration market will grow at a CAGR of 7.8%. "The preference buyers have shown for independent, digital-first buying journeys will continue through the forecast period," says Michelle Morgan, research manager for Sales Force Productivity and Performance at IDC. "Vendors will need to understand how to meet buyers where they are and provide the information and tools buyers seek through channels that don't require considerable seller interactions."

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