Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment
This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations have complex and mature marketing needs. To be successful, providers must deliver powerful, enterprise-grade platforms in formats that are easy to deploy, integrate, and optimize," said Roger Beharry Lall, research director, IDC Marketing Applications for Growth Companies.
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Value Demonstration and Transparency
- Data Utilization and Simplification
- Privacy as Opportunity Versus Constraint
- Personalization Beyond "Dear
" - Advanced Automation Capabilities
- Functional Expansion Across the Tech Stack
- Many-to-Many Integrated Ecosystems
- Market Forecast
- Market Context
- CX Orchestration — Extending Beyond Martech
- Platforms and Go-to-Market Ecosystems
- The End of the Cookie Ecosystem and the Flight to First-Party Data
- Category Evolution — Dawn of a New Segment
- A Segment Within a Segment
- Drivers and Inhibitors
- Drivers
- AI/ML Solution Availability
- Personalization and Privacy
- Inhibitors
- Inflation
- Recessionary Concerns
- Talent
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Historical and Forecast Market Values and Exchange Rates
- Related Research
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