Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment
This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, yet easy-to-implement tools," said Beharry Lall, research director, IDC Marketing Applications for Growth Companies. "A new breed of martech vendor is evolving in response to SMB needs, and incumbents that fail to understand this opportunity risk being displaced."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Value Optimization and Presentation
- Data Utilization and Analytics Availability
- Personalization Beyond "Dear
" - Automation and Simplification
- Functional Expansion Within (and Beyond) the Martech Stack
- Many-to-Many Integrated Ecosystems
- Market Share
- Who Shaped the Year
- Market Context
- Category Evolution — Dawn of a New Segment
- A Segment Within a Segment
- Broader Customer Experience Context
- Significant Market Developments
- Regional Concentration
- Methodology
- Market Definition
- Related Research
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook