This IDC study provides a five-year forecast for the worldwide premium connected vehicles market for 2024–2028."Alongside enabling app store, the emergence of GenAI-powered voice-based assistants has given rise to copilots that can provide advanced assistance in driving, controlling the vehicle operations, and enhanced support with trip planning, navigation, and so forth. This is a key driver for enabling high-speed connectivity and an uptick for premium connected vehicles in the forecast period." — Sandeep Mukunda, research manager, Digital Automotive and Transportation Strategies
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
For Telcos and Other Connectivity Solution Providers
Transforming Traditional Sales and Customer Relationship Management
Forging Partnerships with Auto OEMs to Invest, Build, and Customize Apps for Connected Infotainment Platforms
Evolving Third-Party Demand for Connected Vehicles Data
Market Forecast
The Americas Premium Connected Vehicles Forecast
EMEA Premium Connected Vehicles Forecast
APAC Premium Connected Vehicles Forecast
Market Context
Drivers and Inhibitors
Drivers
Opportunities with Software-Defined Vehicle Architecture Are Driving Connectivity
5G Accelerating the Adoption of Premium Connectivity and AI-Enabled Features
Inhibitors
High Inflation and Anticipated Slowdown Hampering New Vehicle Sales
Increasing Geopolitical Barriers with Import Tariffs and Bans
Automakers Face Growing Data Privacy Challenges
Significant Market Developments
Major OEMs with Premium Connected Infotainment and Key IVI-Related Announcements
Key CV Data Management Software and Platforms Launches
Changes from Prior Forecast
Market Definition
Methodology
Related Research
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