Worldwide Persuasive Content Management Applications Forecast, 2022–2026
This IDC study provides a sizing of the worldwide persuasive content management (PCM) software market in 2021, historical data, and a five-year forecast through 2026 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. This document updates the PCM software market view included in Worldwide Persuasive Content Management Applications Forecast, 2021-2025."The persuasive content management market is expected to grow at a CAGR of 14.8% from 2021 to 2026 due to heightened demand for consumer online digital services and employee digital workspaces," said Marci Maddox, research director for Digital Experience Strategies at IDC. "Organizations are on a digital journey to connect with their employees, customers, consumers, citizens, students, and the like, with immersive content influenced by data insights. Growth in cloud and headless solutions offer organizations a choice in how they deliver dynamic experiences that educate, entertain, interact, and persuade."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Expectations for More Immersive and Engaging Experiences
- Increased Demand for Personalized Experiences
- Interest in Headless Content Services
- Inhibitors
- Skills Shortage for Creative Media and Custom Experiences
- Native SaaS Entrants Compete with Rearchitected Legacy Apps
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Historical and Forecast Market Values and Exchange Rates
- Related Research
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