Worldwide Persuasive Content Management Applications Market Shares, 2021: Steady Market Growth Driven by Investment in Video and Digital Experiences

Worldwide Persuasive Content Management Applications Market Shares, 2021: Steady Market Growth Driven by Investment in Video and Digital Experiences

This IDC study contains market shares for the worldwide persuasive content management applications market for 2019–2021. It includes commentary on growth of the market, emerging digital experience trends, and actionable advice for website software, digital asset management, video platform, product information management, and content marketing technology suppliers."We saw continued growth in the persuasive content management applications market in 2021 due to heightened demand for consumer online digital services and employee digital workspaces," said Marci Maddox, research director, Digital Experience Strategies at IDC. "Organizations are continuing their journey to a digital-first enterprise by moving more activities to online channels and investing in software to create, manage, and deliver personalized experiences across a growing number of channels and devices."

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