Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026
This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken out by major type, format, and mobile operating system at a global level. Direct mobile game spending and the share of in-game ad revenue that is paid out to mobile game developers/publishers is broken out into four geographic regions as well: North America, Western Europe, Asia/Pacific, and a combined the rest of the world (ROW) region."In-app advertising is the ultimate sweet spot of advertising — not only does it attracts most new advertising spend but also enjoys the network effects of advertising automation," said Karsten Weide, IDC's program VP of Media and Entertainment.
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Worldwide
- More Gaming-Related Mobile Ad Market Trends
- North America
- Western Europe
- Asia/Pacific (Including Japan)
- Rest of World
- Market Context
- Drivers and Inhibitors
- Drivers
- Gaming's Rising Global Profile
- 5G Devices and Related Network Improvements
- Inhibitors
- Apple's IDFA and Google's GAID Deprecation
- Denouement of COVID-19 Pandemic
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook