Worldwide Hearables Market Shares, 2023: Apple's Market Share Dips Below 30%

Worldwide Hearables Market Shares, 2023: Apple's Market Share Dips Below 30%


This IDC study provides a brief overview of the worldwide hearables market in 2023."Hearables remain far and away the most popular wearable devices and the primary drivers of the wearables market. While not as popular as smartphones, these have nearly become must-have devices for consumers," says Ramon T. Llamas, research director, with IDC's Wearables team. "Although the market remained mostly flat for the year by volume, the decline in value points to consumers gravitating to less expensive models, which was also the result of seeing fewer high-end flagship models coming to market. Still, it also underscores the different trends in and opportunities in the market that will continue well into 2024 and beyond."

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Apple
Imagine Marketing
Xiaomi
Market Context
Significant Market Developments
Methodology
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Wearable Device Tracker
Market Definition
Related Research

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