Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon
This IDC study provides a five-year forecast for the enterprise marketing campaign management software market."Large enterprises must invest in resiliency across the front office," said Gerry Murray, research director of IDC's Marketing and Sales Technology research. "Increasingly that means every front-office technology solution must operate as part of a system of systems that enables rapid responses to potentially cataclysmic changes in market conditions, disruptive innovation, supply chain issues, and buyer behavior. IDC believes enterprise martech vendors that connect front-office solutions through scalable services for data and AI/analytics will capture increasing market share."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Digital First/Digital Only
- Customer Experience and Connected Front Office
- AI/ML and Real-Time Analytics
- Personalization and Privacy
- Inhibitors
- PESTLE-M
- Significant Market Developments
- Connected Front-Office Deals
- Consent Management Deals
- Content and Media Deals
- API-First Infrastructure
- Changes from Prior Forecast
- Market Definition
- Methodology
- Historical and Forecast Market Values and Exchange Rates
- Related Research
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