Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time
This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and consolidation, and Amazon crashing the party with sky-high tech sales," said Karsten Weide, VP, Media and Entertainment at IDC."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Amazon
- The Trade Desk
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
Research Assistance
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