Worldwide Customer Intelligence and Analytics Applications Software Market Shares, 2021: Salesforce, Adobe, and Oracle Remain at the Top
This IDC study describes the worldwide customer intelligence and analytics applications software market shares, including the global market size of $26.3 billion and vendor market shares based on 2021 revenue. A companion market forecast document for the 2022–2026 period is also available separately."Success in digital-first business is driving increased investment for AI and advanced analytics embedded in software applications for marketing, customer service, contact centers, sales, and other areas of customer interaction along with customer data platforms delivering enterprise customer data services driving customer experience (CX) improvements," said David Wallace, research director, Customer Intelligence and Analytics at IDC. "As brands continue to invest, vendors of customer intelligence applications can expect continued high demand for applications that deliver agility, efficiency, productivity, resiliency, and speed, which are prerequisites for brand success in the digital-first world."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
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