Worldwide Customer Data Platform Applications Software Forecast, 2023–2027: Market to Continue Fast Pace to $7.3 Billion by 2027
This IDC study presents a five-year forecast for the worldwide customer data platform (CDP) applications software market."CDP adoption continues to increase as global enterprise brands and other firms have found that unified customer profiles and other CDP technologies can deliver significant business outcomes and, most importantly, raise the bar on customer experience," said David Wallace, research director, Customer Data and Analytics at IDC. "In challenging economic times, brands must stay even closer to their customers' needs to preserve relationships and continue to grow revenue by delivering empathic experiences that create trust and loyalty. CDPs are the foundation on which to build a common set of customer orchestration operating services that cut across all customer-facing teams, enabling them to work from a unified and constantly updated data repository."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Digital Business Adoption Continues
- Connected Front-Office Architecture
- Other CDP Growth Drivers
- Synopsis
- Advice for Technology Suppliers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Major Vendors and Investment Continue to Drive Market
- First-Party Customer Data and Data Privacy Will Grow Ever More Important to Customer Experience
- Investment and Innovation in the Data and AI Layers
- Inhibitors
- Go-to-Market Capacity
- Recession and Other Global Uncertainties
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Historical and Forecast Market Values and Exchange Rates
- Related Research
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