Worldwide Customer Communications Management Software Forecast, 2024–2028

Worldwide Customer Communications Management Software Forecast, 2024–2028

This IDC study provides the market size of the worldwide customer communications management software market in the CY23 and a five-year forecast through 2028 by geographic region and deployment type. It includes continued adjustments of technology spend influenced by the recession, talent shortages, supply chain implications, and IT spend reductions on forecasts through 2028. This document updates the market forecast included in Worldwide Customer Communications Management Software Forecast, 2023–2027: Interactive Experiences See Slower Adoption (IDC #US51126323, August 2023)."The economic challenges of 2023 and the introduction of GenAI influenced the decline in communications technology spend as buyers sought to shift budgets for the new GenAI projects," said Marci Maddox, research vice president, IDC's Digital Experience Strategies research. "Flat to declining growth in 2023, and an early indicator of spending in 2024, will influence the five-year forecast for the CCM market as conservative investment continues for communications solutions."