Worldwide Customer Communications Management Software Market Shares, 2020: 1H21 Update
This IDC study contains estimated vendor shares for the customer communications management market for 2020."The COVID-19 pandemic had a severe impact to IT spending in 2020 and traditional document generation heavily dependent on print or on-premises deployments were caught in the downfall," according to Marci Maddox, research director of IDC's Digital Experience Strategies program. "The growing demand for dynamic, real-time communications that deliver consistent, timely, and personalized experiences at scale will be the opportunity to regain momentum in this market going forward."
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