Worldwide Content Creator Forecast, 2024–2028: Sizing the Opportunity for GenAI Content Creation Tools
This IDC study presents the worldwide forecast for the number of content creators who earn money through posting and sharing content.“The number of content creators earning income from posting and sharing content continues to increase,” says Greg Ireland, senior director, Consumer Markets and GenAI for Content Creators and Consumers, IDC. “The large number of creators will drive demand for, and the evolution of, GenAI tools and other solutions that enhance and optimize the creation process and content platforms.”
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Increased Demand for Social Video
Rise of Independent Content
Growth of the Gig Economy
Inhibitors
Politics, Regulations, and Platform Ownership
Content Creator Trustworthiness
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research
Research Assistance
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