Worldwide Consumer Digital Life Protection Market Shares, July 2020–June 2021: McAfee Outpaces the Market
This IDC study reviews consumer digital life protection market shares for the 12-month period ending June 2021.According to Michael Suby, research vice president, Security and Trust at IDC, "Consumers' lives have become more digitally infused and dependent, and with that, awareness of cyber-risk has increased. The pandemic was a catalyst in increased awareness and also a call to action for consumers. But for a subset of consumers, their perceptions of risk, the additional cost to reduce risk, and product complexity have kept them from taking action. To succeed, CDLP vendors need to reach out to consumers with product experiences that tangibly reduce risk for a reasonable cost and with a low bar of technical aptitude required."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Maximize Market Success Through Segmentation
- Design Your Technologies with Attributes That Satisfy Consumers
- Pursue a Multichannel, Go-to-Market Strategy
- Market Share
- Who Shaped the Year
- McAfee
- NortonLifeLock
- Avast
- Trend Micro
- Malwarebytes
- Market Context
- The Instrumental Role of Personal Computing Devices in Consumers' Lives
- Consumer Digital Life Protection Expands Beyond Device Security
- Growth in Less Penetration Regions of the World Accelerates
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
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