Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes
This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a year, all martech solutions will feature prompt-based user interfaces and scripted use cases in addition to an explosion of personalized content. However, prompt-based buying behavior will also become common, and that presents new challenges for marketers to optimize digital brand presence for large language models that will increasingly assist, recommend, and eventually make authorized purchases on behalf of buyers."
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- IDC Market Share Figure
- Executive Summary
- AI for Everyone
- Connected Front-Office Architecture
- Composability
- Synopsis
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
Research Assistance
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