Worldwide Augmented and Virtual Reality Headset Forecast Update, 2024–2028: CY 2Q24
This IDC study provides a forecast for the worldwide augmented and virtual reality headset market for the 2024–2028 period."2024 is going to be the start of a rebound for the worldwide AR/VR market," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "Apple's Vision Pro generates new interest in the category and forces the competition to match or surpass its offerings. In turn, this will force all companies to strive to lay claim to the title of 'gold standard' of the market. As a result, end users will be treated to best-of-breed and new experiences similar to what we have seen in other nascent markets."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- VR Headset Forecast
- Commercial Versus Consumer and Regional VR Splits
- Augmented Reality Headset Forecast
- Commercial Versus Consumer and Regional AR Splits
- Market Context
- Drivers and Inhibitors
- Drivers
- Warming Consumer and Commercial Interest
- Entrance of New Vendors
- Impact of Artificial Intelligence
- Inhibitors
- Use of Smartphones and Tablets for AR
- Exodus of Vendors
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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