Worldwide Augmented, Extended, Mixed, and Virtual Reality Headset Forecast Update, 2024–2028: 4Q24
This IDC study presents a five-year forecast for the worldwide augmented, extended, mixed, and virtual reality headset market."The worldwide AR/VR market continues to struggle in 2024 in the face of slight macroeconomic improvement, yet underpinning the market is a shifting landscape of products," says Ramon T. Llamas, research director with IDC's Augmented and Virtual Reality team. "Mixed reality and extended reality headsets, once subcategories beneath virtual reality and augmented reality, respectively, are expected to draw new vendors and products. However, their growth will come at the expense of traditional VR and AR headsets. In the latter years of the forecast period, we anticipate more devices available at lower prices to help drive the market forward."
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Augmented Reality Headset Forecast
Extended Reality Headset Forecast
Mixed Reality Headset Forecast
Virtual Reality Forecast
Market Context
Drivers and Inhibitors
Drivers
Warming Consumer and Commercial Interest
Entrance of New Vendors
Impact of Artificial Intelligence
Inhibitors
Use of Smartphones and Tablets for AR
Exodus of Vendors
Significant Market Developments
Changes from Prior Forecast
Market Definition
IDC has identified three primary types of AR/VR hardware:
Methodology
Related Research
Research Assistance
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