Western Europe Device and Print Management Market Shares, 2023: Increasing Cloud Acceptance and Adoption Driving Market Growth

Western Europe Device and Print Management Market Shares, 2023: Increasing Cloud Acceptance and Adoption Driving Market Growth

This IDC Market Share provides the market share data for the device and print management markets of Western Europe for 2023."With print infrastructure and printing practices increasingly under the spotlight, the need for scalable, secure, sustainable, and cost-effective device and print management software has become mission critical. Cloud solutions tick many boxes, and the transition to the cloud is accelerating, although cloud remains a leap of faith for the many organizations still using only on-premises solutions. Print and device management providers must leverage this opportunity to sell to their customers the benefits of cloud, allay customers' security fears, and help them simultaneously manage their legacy on-premises software solutions. Migration to the cloud represents a strong business opportunity for suppliers — one that enables them to convert their existing client bases and ensures ongoing custom and loyalty. It is also essential when addressing net-new customers," says Sharon McNee, a research manager from IDC's European Imaging, Printing, and Document Solutions group.

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