Western Europe Business Inkjet Forecast Update, 2023–2027
This IDC Market Forecast provides an update on IDC's March 2023 business inkjet forecast for Western Europe (Western Europe Business Inkjet Forecast, 2023-2027, IDC #EUR150545523, April 2023)."Inventory issues that impacted the business inkjet market earlier in the year have now largely been overcome and customers now have a full range of products to choose from. When coupled with industry-leading solutions, business inkjets are once again challenging laser devices to capture office pages," said Phil Sargeant, senior program director, IDC Imaging, Printing, and Document Solutions.
Please Note: Extended description available upon request.
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Ink Tank Printers Are Gaining Traction in the Office
Business Inkjet Sales Are Benefitting from Increased Demand for Print Sustainability
Contracts and Subscription Services Are Making Print More Affordable
Inhibitors
For Some, Ink for Business Is a No-Go as Negative Perceptions of Ink Remain