Westcon-Comstor Demonstrates the Value of Next-Gen Distribution With AWS Marketplace Evolution and Data-Driven Approach
This IDC Market Note explores new developments in how Westcon-Comstor is delivering value to its vendors and partners. Westcon-Comstor outlined its Intelligent Demand (iD) offering in a briefing with IDC in December 2024, and it has expanded its offering around AWS Marketplace enablement. These developments represent new roles distributors can play in emerging routes to market and lead generation/business development activities.
Executive Snapshot
In This Market Note
IDC's Point of View
Increased AWS Marketplace Engagement Unlocks New Growth Opportunities for Partners
Westcon-Comstor as a Data-Driven Organization to Create Greater Value to Vendors and Partners
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