VMware Enhances Partner Experience with the Evolution of Partner Connect and Ignite

VMware Enhances Partner Experience with the Evolution of Partner Connect and Ignite

This IDC Market Perspective discusses digital transformation, which has moved the industry from basic hardware sales to software sales and from support services to value-added services developed from a partner's specialized intellectual property. Revenue shares have followed a similar trajectory, moving from traditional resale business models to digital solutions, including automation and artificial intelligence. Vendors have begun to transform their programs to accommodate a renewed route to market."IDC research shows that partners display a broad spectrum of factors they expect from a strategic vendor. Partners depend on multiple support elements of a vendor program aimed at helping them become more effective at winning in a digital-first world." — Jeff Newton, director, Infrastructure Channels and Ecosystems at IDC

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