Unifying the Customer Experience: The Power of Omni-Channel Collaboration
The ever-evolving customer experience (CX) space has brought in changes in modes of communications. Long gone are the days when customers can connect with the brand through phone calls, SMS, and emails only. Customers want two-way engagement at every stage, bringing conversational commerce to the center stage. Customers look for customized and immersive experiences and associate themselves with the brand to foster a relationship-based interaction rather than a transactional one. Omni-channel communication platforms are empowering enterprises to innovate and deliver outcomes in their CX journeys.
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- IDC’s Point of View
- Storms of Disruption
- Omni-Channel Communication and Conversational Commerce
- Applications Using Conversational Commerce
- Use Cases
- Essential Guidance for Tech Marketing Leaders
- Learn More
- Related Research
- Synopsis
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