This IDC Market Perspective summarizes discussions among participants at IDC's quarterly Partner Advisory Board session in February 2025. During the discussions, partners from EMEA, representing a variety of vendors, shared insights into customer trends and buying behaviors as well as the market dynamics that will drive their business decisions in 2025."Partners continue to see significant customer opportunities in advising, integrating, and implementing AI-powered solutions. The role partners play in customer AI adoption varies depending on the partner's business model, expertise, and how they fit into the customer's life-cycle journey." — Research Manager Josh Budd, IDC Europe
Executive Snapshot
New Market Developments and Dynamics
Growing Disconnect in Partner and Vendor AI Customer Engagement
Co-Selling and Co-Marketing AI Solutions
Key Motivations for Partner Commitment and Loyalty
Advice for the Technology SupplieR
Take a Long-Term View of the Partnering Ecosystem with an Agentic AI Go-To-Market Strategy
Vendor-to-Customer Engagement Can Be a Win-Win for Vendors and Partners
Guide Partners to the Most Accessible and Appropriate AI-Related Opportunities
Learn More
Related Research
Synopsis
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook