Understanding Partner Developments and Opportunities: Highlights from IDC's 4Q24 Partner Advisory Board Session
This IDC Market Perspective summarizes discussions among partners who joined IDC's quarterly Partner Advisory Board in December 2024. During the discussions, partners from EMEA representing a variety of vendors shared insights into customer trends and buying behaviors, as well as the market dynamics that will drive their business decisions in 2025."Partners continue to adapt to changing customer buying behavior and the shifting priorities of their core vendor partners. Partners that maintain a customer-first approach and can meet changing customer requirements will bring the greatest value to vendor ecosystems. Vendors that can reward partners for the value they bring can build greater commitment within the ecosystem," said Josh Budd, research manager, IDC Europe.
Executive Snapshot
New Market Developments and Dynamics
Partner Commitment Drivers and Dynamics
Leading Conversations that Resonate with Customers
2025 Outlook for Partners
Advice for the Technology Supplier
Create a Consistent Go-to-Market Strategy Across Geographies and Verticals to Build Trust and Predictability for Partners
Identify Factors that Drive Commitment for the Partner Ecosystem to Incentivize the Right Behavior
Help Partners Build Meaningful Narratives Around AI/Automation, Cost Optimization, and Security/Compliance Conversations
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