Understanding Partner Developments and Opportunities: Highlights From IDC's 4Q23 Partner Advisory Board Session
This IDC Market Perspective summarizes a discussion among partners that joined IDC's quarterly Partner Advisory Board in November 2023. During the discussion, partners from EMEA — representing a variety of vendors — shared insights into customer trends and buying behavior as well as what market dynamics will drive their business decisions in 2024."Partners have identified more complex decision-making processes in their customers, and they recognize the importance of engaging with more stakeholders to ensure they can deliver customer value. Partners remain upbeat about opportunities in 2024 as vendors continue to see the value partners bring in effectively engaging with customers," said Josh Budd, research manager, IDC.
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Key Developments for EMEA Partners
- Changing Customer Buying Behavior
- Vendor Commitment and Engagement
- AI Acceleration and Risk Factors
- Advice for the Technology Supplier
- Identify Partners That can Influence IT-Focused and Business-Operations-Focused Customer Stakeholders
- Create Systems and Processes to Measure Partner Commitment to Identify Partners That View you as Strategic to Them
- Leverage the Value of Partner Ecosystems to Capture AI Opportunities
- Learn More
- Related Research
- Synopsis
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