Understanding Partner Challenges: Highlights From IDC's 2Q23 Partner Advisory Board Session
This IDC Market Perspective summarizes a discussion among partners who joined IDC's quarterly Partner Advisory Board in January 2023. During the discussion, partners from EMEA representing a variety of vendors shared what is top of mind for them in 2023 and what market dynamics are driving their business decisions this year."Partners have identified changes in their customers, including longer sales cycles and more stakeholders influencing the buying journey. Despite this concern, partners remain confident about their opportunities in 2023 and believe customers see technology as central to their business strategies."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Key Challenges for EMEA Partners
- Generative AI Opens Opportunities for Partners
- New Competitive Landscape Emerges
- Sales Cycles Lengthen as Customers Scrutinize Spending
- IDC's point of view
- Invest in Co-Sell and Co-Creation Opportunities With Suitable Partners Around AI and Automation Solutions
- Adopt a Flexible, Customer-Led Approach to Shorten Sales Cycles and Time to Value
- Revise Your Partner Segmentation Approach as the Competitive Landscape Evolves
- Conclusion
- Learn More
- Related Research
- Synopsis
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