Understanding Partner Challenges: Highlights from IDC's 4Q22 Partner Advisory Board Session
This IDC Market Perspective covers IDC's EMEA Partnering Ecosystems team's Partner Advisory Board (PAB) meeting that took place on November 2, 2022. The rationale behind creating the PAB, which meets on a quarterly basis, was to develop a community of senior executives from EMEA partners to share best practices. The PAB brings together a community of senior executives to network, share ideas, and discuss trends and themes relevant to partner organizations."Hearing directly from partners during the PAB sessions about the challenges, opportunities, and growth drivers for their respective businesses is incredibly valuable information for vendors, particularly as partnering ecosystem strategies continue to evolve at pace," said Josh Budd, research manager, EMEA Partnering Ecosystems, IDC. "We are excited to meet with the PAB again in January to find out how they expect 2023 to unfold."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Introduction to IDC's Partner Advisory Board
- Key Challenges for EMEA Partners
- Risk of Customer Buying Behavior Changing Amid Economic Recession
- Committed Cloud Spend Dictates Customer Buying Behavior
- Microsoft Partnering Changes
- Staff Recruitment and Retention
- Advice for partner-focused vendors
- Leverage the Marketplace Ecosystems of Other Vendors to Maximize Partner Growth Potential
- Adapt Partnering Strategy to Reflect the Diversity in Partner Ecosystems
- Support More Payment/Billing Options Such as as-a-Service or Pay-Per-Use for Cost-Sensitive Customers
- Move Beyond Country-by-Country Partner Management as Partner Ecosystems Become International
- Conclusion
- Learn More
- Related Research
- Synopsis
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