Understanding Gen Z Consumers
This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied with experiences," said Greg Ireland, research director, Future Consumer Agenda at IDC. "Gen Z consumers are also often extreme in their opinions of brands relative to other generational cohorts."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Who Is Gen Z?
- Key Attributes
- Differences with Millennials
- Brand Sentiment
- Challenges
- Advice for the Technology Supplier
- Learn More
- Related Research
- Synopsis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook