UiPath Transitions to Enterprise Software Model with Updated Vision, Brand, and Strategy
This IDC Market Note analyzes UiPath's March 2023 repositioning as a broad business automation platform vendor. It highlights the significant changes UiPath is making to its go-to-market strategy to support the new positioning through 2023 and beyond, and shows how these changes represent an embrace of tried-and-tested enterprise software provider behaviors.
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- IDC's Point of View
- Rebranding Brings Risks and Requires Care
- Four Moves to Accelerate Platform Success
- Sales Strategy Realignment
- Accelerators for Faster Time to Value
- Flexible Platform Offerings
- Revitalized Partner Program
- Learn More
- Related Research
- Synopsis
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