Report cover image

USPS Looks to Drive Direct Mail Value and ROI with 2025 Promotions

Publisher IDC
Published Feb 28, 2025
Length 5 Pages
SKU # IDC19657041

Description

This IDC Market Note discusses a range of promotions and incentives introduced by the United States Postal Service (USPS) designed to encourage direct mail marketing. Covering a wide range of capabilities and use cases, these programs are designed to help mailers increase the effectiveness of direct mail marketing and lower the costs of postage."Direct mail is becoming more interactive and engaging, incorporating personalization and elements that appeal to the senses," says Robert Palmer, research vice president, Imaging, Printing, and Document Solutions at IDC. "The recent round of USPS promotions offers compelling ways for service providers to reduce postage costs while adding value to marketing pieces."

Table of Contents

5 Pages

Executive Snapshot

In This Market Note

2025 USPS Promotions

Tactile, Sensory, and Interactive Mailpiece Engagement Promotion

2025 Integrated Technology Promotion

2025 Reply Mail IMbA Promotion

2025 First-Class Mail Advertising Promotion

2025 Continuous Contact Promotion

New 2025 Add-Ons

IDC's Point of View

Learn More

Related Research

Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us