Top 5 Trends in UCaaS to Watch in 2022
This IDC Market Perspective examines the key trends that will impact the worldwide unified communications-as-a-service (UCaaS) market in 2022. As UCaaS service providers continue to recover from the COVID-19 pandemic, the important lessons learned around solution differentiation, global growth, and untapped opportunities will drive the trends we expect to see in this market throughout the year."Opportunities to create new and lasting relevance as a service provider in the UCaaS market are alive and well," said Denise Lund, research director, Unified Communications and Telecom at IDC. "Service providers need to use all the tools they have access to, including product packaging, bundle promotions, and good old-fashioned marketing that leverages ROI tools, because the competition is intensifying, not abating."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- UCaaS Is Evolving as an Important Segment of Cloud Communications Along with CPaaS and CCaaS, with the Focus Shifting to Adjacent Integrations
- Impact in 2022
- Cable Companies Present an Untapped Channel Opportunity for OTT UCaaS Providers
- Impact in 2022
- UCaaS Solutions Bifurcate into Turnkey for SMB and Customizable for the Enterprise
- Impact in 2022
- OTT UCaaS Service Providers (i.e., RingCentral, Zoom, 8x8) Make Strides to Win in the Race for Global UCaaS Adoption
- Impact in 2022
- Adoption of Cloud-Based UC Continues to Eclipse Growth in Premises-Based UC
- Impact in 2022
- Advice for the Services Provider
- Double Down on Customizable UCaaS Solutions for the Enterprise
- Make Reliable, Worldwide Network Coverage a Priority
- Promote the Programmable and Integration Options of Your UCaaS Solution
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- Related Research
- Synopsis
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