This IDC Market Perspective examines the key trends that will impact the enterprise mobile device market in 2025. As businesses head into 2025, the important lessons learned around mobile AI, corporate-liable devices, and mobile device as a service will drive the trends that we expect to see in this market throughout the year.“Entering 2025, on-device mobile AI presents a golden opportunity for increased worker productivity and workflow efficiency,” says Bryan Bassett, research manager, Enterprise Mobility at IDC. “As AI-powered mobile devices begin to enter the workplace en masse in the coming months and years, businesses and users will experience a period of AI discovery. Business users will need to learn how to best leverage the new capabilities of on-device mobile AI at work and IT departments will need to learn how best to deploy and manage mobile AI for business use.”
Executive Snapshot
New Market Developments and Dynamics
AI and Mobile Security
Impact in 2025
AI Discovery and Business Use Cases
Impact in 2025
COBO and COPE Mobile Devices
Impact in 2025
Mobile Device as a Service
Impact in 2025
Corporate Refresh Rates
Impact in 2025
IDC’s Point of View
Mobile AI Will Require IT Management Tools
MDaaS Should Offer Variety
COBO and COPE Both Have Their Places: Management Is Key
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Related Research
Synopsis
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