Top 5 Trends in Consumer Communications to Watch in 2022
This IDC Market Perspective examines the key trends that will impact the consumer communications market in 2022. As service providers continue to recover from the COVID-19 pandemic, the important lessons learned around broadband, service bundling, and changing consumer behaviors will drive the trends that we expect to see in this market throughout the year."The pandemic impacted many consumer behaviors, including the way people think about and use broadband services," said Jason Blackwell, research director, Consumer Communications Services at IDC. "Service providers are responding to these changes by increasing availability of higher-speed broadband services and assessing connectivity both inside and outside the home, and these changes will have positive impacts on the overall U.S. broadband picture for the future."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Fiber Expansion Will Continue Driving Broadband Growth and Help Telcos Regain Some Ground
- Impact in 2022
- Fixed Wireless Access Will Start to Make Waves But Won't Revolutionize Broadband Yet
- Impact in 2022
- Mobile Will Help Save the Bundle
- Impact in 2022
- Household Penetration Is High, Overall Broadband Growth Will Slow
- Impact in 2022
- Broadband Data Consumption Will Continue to Skyrocket, Making Unlimited Data Caps More Appealing
- Impact in 2022
- Advice for the Services Provider
- Promote Faster Downstream and Upstream Bandwidth
- Make Customer Service a Top Priority
- Leverage Fixed and Mobile Portfolios
- Learn More
- Related Research
- Synopsis
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