Top 5 Trends in the Augmented and Virtual Reality Market to Watch in 2024
This IDC Market Perspective examines the key trends that will impact the augmented reality and virtual reality market in 2024. As vendors, enterprise users, and consumers head into 2024, the important lessons learned around use cases, gaming, and artificial intelligence will drive the trends we expect to see in this market throughout the year."2024 sees augmented and virtual reality coming front and center," points out Ramon T. Llamas, research director with IDC's Augmented Reality and Virtual Reality team. "Apple's long-awaited entry into the market will generate new interest while enlarging the spotlight for the category as a whole. Vendors should be prepared for the emerging trends on the horizon in 2024 as they will have long-lasting ramifications in the years to come."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Apple's Vision Pro Ignites Interest in Mixed Reality
- Impact in 2024
- Assisted Reality Unit Volumes Grow as Augmented Reality Shipments Slip
- Impact in 2024
- Generative Artificial Intelligence to Create Virtual Content
- Impact in 2024
- Consumer VR Engagement Will Increase
- Impact in 2024
- Frontline Versus Office-Based XR: It Has to Be Practical
- Impact in 2024
- Advice for the AR/VR Technology Supplier and Services Provider
- Get Ready for the Apple Effect
- Ensure Consumer VR Platform Providers Lean In
- Prepare and Plan for Artificial Intelligence
- Have a Defined Use Case for B2B XR Deployments
- Learn More
- Related Research
- Synopsis
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