Transforming Partner Awards

Transforming Partner Awards

This IDC Market Perspective looks at the transformation that is occurring within vendors' partner awards programs. Vendors that have revamped their programs are able to show significant improvements, from the development of customer/partner success stories to the identification of better partner business behavior they wish to encourage. A partner awards program should be seen by tech suppliers as a valuable tool in the partner ecosystem. By transforming traditional programs, partners that were otherwise on the horizon of large global events can deliver better value to these programs. Awards programs are not just a once-a-year, backslapping get-together, they are a strategic tool for vendors and their partner ecosystems.According to Nigel Parsons, research director, Asia/Pacific (excluding Japan) Partner Ecosystems, "Astute vendors that want to stay ahead of their competition are re-thinking their partner awards programs as a strategic tool for enhancing and growing their partner ecosystems, with benefits for the broader partner community, the customers, and, of course, the vendors. By developing an awards program with independent rigor behind it, vendors can put forward an awards program that integrates tightly into their overall partner programs. It is important that vendors consider this as a key part of the total partner relationship model."

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