Category: Television
Television market research reports by IDC
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Media
Media Brief Excerpt from Industry Overview Chapter: Companies in this industry produce, process, or distribute information and entertainment content. US-based media conglomerates include Disney, Paramount, and Xfinity (owner of NBCUniversal) all of which have a global sphere of influence. Major comp ... Read More
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Free Ad-Supported Streaming Television Update and Impact in 2024
Free Ad-Supported Streaming Television Update and Impact in 2024 This IDC Perspective content discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, an ... Read More
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Update on Advertising on Connected Television with Retail Media Networks
Update on Advertising on Connected Television with Retail Media Networks This IDC Perspective provides update on advertising on connected television (CTV) with retail media networks (RMNs). The retail media advertising landscape via retail media networks is growing rapidly, driven by the power of fi ... Read More
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Free Ad–Supported Television Impact in 2023
Free Ad–Supported Television Impact in 2023 This IDC Perspective discusses the impact of FAST in 2023. It won't be long before technologies like generative AI and data analytics applied to the content creation, channel assembly, management, and improvement of FAST take hold, taking it to an even gre ... Read More
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Canadian Consumer TV Services Forecast, 2023–2027
Canadian Consumer TV Services Forecast, 2023–2027 This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."In a slow but continually declining TV ... Read More
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Media and Entertainment Architecture for Cloud Services Media Factory 2022
Media and Entertainment Architecture for Cloud Services Media Factory 2022 This IDC Perspective explores the challenges and opportunities for technology vendors, content creators, and programmers for understanding the differences between applications and use cases as related to SaaS and managed serv ... Read More