Telco FMC Bundles in Europe: Shifting to Value-Based Offerings to Move Away from Tight Pricing Competition

Telco FMC Bundles in Europe: Shifting to Value-Based Offerings to Move Away from Tight Pricing Competition

This IDC Market Perspective describes the evolution of the fixed-mobile convergence telecommunication services market. In Europe, growth in FMC multiplay bundle subscriptions has largely stalled. In the past year, telcos have been rethinking the FMC proposition, offering strong incremental benefits and more flexibility in addition to discounts to reach and retain as many customers as possible,. "European telcos have realized that new value-based FMC services can represent the first move in their transition from communication service provider to digital service provider, able to aggregate a vast array of services, package them in a compelling bundle, and reach individual consumers by offering discounts and relevant benefits," said Daniela Rao, senior research and consulting director, European Telecoms and Infrastructure.

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