This IDC Market Note summarizes key themes emerging from NRF 2025, including the importance of modernized infrastructure and data strategies to execute AI-fueled data-driven retailing, the use of AI security and loss prevention, and elevating checkout to meet new customer expectations."Seeing new initiatives showcasing the transformative power of AI, GenAI, and agentic AI to reshape how consumers shop and retailers sell underscored the importance of modernized infrastructure foundations and data strategies needed to execute this new vision. Simply put, data-driven AI initiatives won't work without access to real-time, clean, integrated data," says Margot Juros, research director, Retail Platforms and Technologies Strategies, IDC.
Executive Snapshot
In This Market Note
Modern Infrastructure Is Critical for AI-Fueled Data-Driven Retailing
It's All About the Data
AI for Security and Loss Prevention
The Importance of Unified and Flexible Retail Platforms
Elevating Payments/Checkout to Meet New Customer Expectations
IDC's Point of View
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