Sub-Saharan Africa PCD Trends, 2021

Sub-Saharan Africa PCD Trends, 2021

This IDC Market Perspective captures the performance of the personal computing device (PCD) market in Sub-Saharan Africa in 2021, presenting various market drivers and inhibitors, end-user segment trends, channel developments, vendor performances, and product shares. The study also provides a market outlook for 2022 and beyond. The report concludes with some recommendations for business executives, product managers, and market players looking to understand buyers’ perspectives.“Personal computing device market dynamics in Sub-Saharan Africa changed significantly during the pandemic. In 2021, PC shipments in the region surged. Lucrative opportunities exist for vendors as organizations in SSA continue to embrace hybrid working practices and integrate the use of PCDs in day-to-day operations. However, vendors should be cautious about the segments they target due to the changing macroeconomic situation.” — Research Analyst Grace Munyi, IDC East Africa

Please Note: Extended description available upon request.