State of Digital Commerce in Asia/Pacific Small and Medium-Sized Businesses

State of Digital Commerce in Asia/Pacific Small and Medium-Sized Businesses

This IDC Market Perspective sheds light on how Asia/Pacific small and medium-sized businesses (SMBs) are adopting digital commerce and their initiatives to shift to digital commerce, their future technology investment plans, and how technology suppliers can help them achieve these goals. As the pandemic caused the shutdown of physical offices and stores, SMBs had to shift online to sell and market their products and services. Consumers also became more dependent on the internet to research and buy products and services. To serve evolving customer needs and increasingly tech-savvy consumers, SMBs in the region are enhancing their digital commerce operations and embracing new technologies even after physical stores resume operations. "The digital commerce space presents significant opportunities for technology suppliers as more SMBs shift to digital-first and increase their online presence to drive future growth and resilience," says Supriya Deka, senior market analyst, IDC Asia/Pacific SMB Program. "Technology suppliers targeting this segment should aim to become more than just technology suppliers. They need to become trusted partners. They should help SMBs create long-term technology road maps and provide relevant case studies that can help leverage digital technologies to not just attract local customers to physical stores but also enhance customer trust and loyalty to compete in a digital-first world," Deka adds.

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